German retailers and manufacturers have again nominated Cyell for the Sterne der Wäsche award
Placed on 16-02-2012
Last year CYELL came out tops in the Beachwear for the younger target group category and is now nominated for best beachwear and sleepwear brand in the same category. SOUS is a German specialist journal and every year it researches more than 500 retailers to find the lingerie industry's best-selling brands. The German market is a highly critical one and it sets high standards for fit and quality, this award therefore feels like the crowning glory for CYELL.
‘Sterne der Wäsche’ is an annual prize awarded within the lingerie sector which honours the sector's efforts and professionalism. It is awarded to industry professionals. An international jury of respected lingerie manufacturers and retailers cast their votes and suggest brands and stores that deserve to be considered for the prize. The award attracts international attention and is an important industry prize. It is seen as a way to stimulate the industry to keep working on process and product improvement.